Videri has launched a new national advertising campaign aimed at reshaping how Australians view dementia care, highlighting its small-home residential model as a more personalised alternative to traditional aged care settings. Titled “There is a home for your stories”, the campaign launched this week across digital television, online platforms and out-of-home advertising, marking the organisation’s largest brand campaign to date. It features three video-led stories inspired by real residents, showcasing what daily life can look like in a home-style environment centred on relationships, familiarity and purpose.
Read the full story at Inside Ageing here.
